 |
 |
|||||
 |
 |
|||||
 |
|
|||||
 |
CyberSource Corporate Website | Oracle Animation | newScale Product Demo | |||||
|
|
|
||||
|
|
|
|
Challenge: CyberSource asked Kindle to reorganize their corporate website architecture and redesign the website's User Interface to achieve two distinct goals: First, to encourage site visitors to interact with and download content from the website, enabling CyberSource to capture more lead-generating information about their potential customers; And second, to update their current look and feel and specifically, the layout of the homepage, to display their content in a more professional way, and to guide their users through the site's most compelling and core content. Approach: Kindle first responded by analyzing all of the website's existing content and creating a new and refined Information Architecture system. We worked closely with CyberSource to identify areas of content that needed to be edited, supplemented or generated from scratch. We organized all of their downloads, case studies, white papers, reports and seminars into one centralized location that allowed users to view all resources of interest at one time, and allowed access to those downloads via a single, condensed form. By extending the color palettes and redrawing the homepage landscape, we constructed a homepage that promoted CyberSource's core content and encouraged users to follow a number of prescribed paths towards the content they were seeking. Subpage design continued the focus on downloads and areas of interest. Result: By combining a solid Architecture plan with a user-friendly and supportive User Interface design, we created a website that is able to both guide users and give them access to information of their choice, all in a professional, sophisticated setting. Users are able to interact with the site and gain desirable industry knowledge with little effort on their part. Our new design was a fun and refreshing change for CyberSource while further supporting the experienced and reliable image that CyberSource wanted to portray. |
|
|
|
|
|
|
|
|
|
|
