Challenge: Oracle asked Kindle to help them create a movie trailer-style animation for a new customer-focused marketing campaign called "Think Customers". They wanted to stream the animation from their website, allowing users to view it easily and quickly. Having written a preliminary script, Oracle wanted us to help them bring it life.

Approach: First, we determined the technical specifications that would ensure that the majority of audiences could view the animation with ease. After editing and refining the script, we began designing and animating text-style graphics to support the story. We created a custom soundtrack from scratch to help create tempo and generate excitement throughout the short piece, culminating in a crescendo of sound and message.

Result: Once the piece was timed just right, Oracle produced a press release and a flurry of online marketing to support the launch of their new campaign. The piece was accessible directly from the my.yahoo.com homepage and Oracle's Think Customer main page and received thousands of views its very first day out. The animation created a tangible excitement for the product and the campaign, both at Oracle and throughout its customer base.

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